I was driving down the M4 the other day and spotted a rather interesting livery on a removal van. To protect the innocent I won’t mention the name of the company but it is necessary to mention that the company name started with an A as in A……… Removals. The livery on the rear of the van in large font was A…… Removals Surprisingly Economical, written vertically with the capital of each of the four words in a different colour so that they stood out. My first reaction was a double take then a smile. Then I started thinking more widely about the message being transmitted. Having worked for a large blue chip company I applauded the freedom of choice as I am sure the decision was not made by committee and signed off by compliance after checking with a marketing control group etc. etc.
Then I started, rather surprisingly, thinking all of the red tape probably has a place in our lives. Why? Because I started to think what does writing the word A..E on your vehicles really say about you and your business? It might mean that you are fun to be with, it might mean that you are a risk taker, it might mean that you snub your nose at authority, hey , you might even be the type of person that I might like to share a drink with, BUT the $64,000 question is do I want you and your mates to look after my flat screen TV or my mum’s knick knacks which are not valuable but are irreplaceable , the $64.000 answer is probably not.
Like most personal and business relationships we are all judged not by our intention but by our impact. So whether it is those answering your phone, your front office staff, the way your management team lead your people or a few words painted on your van, it is not about what your intentions are, rather, it is about the impact this has on those that you are trying to attract or influence. What is your window to the world, your window to your customers (or potential customers) really saying about you?